Datalyk

What we did

Datalyk, a strategic consulting firm specializing in data analysis, approached us to develop their brand from the ground up. Starting with the naming, “Datalyk” is a clever play on words: “Lyk” not only means “wolf” in Greek but also evokes “let you know” in English. This dual meaning captures their mission of revealing insights hidden within data and helping clients optimize their decisions.

The logo features a modern representation of a wolf, symbolizing intelligence, adaptability, and professionalism. The brand identity was crafted to reflect their cutting-edge approach while maintaining the formal and strategic image they wanted to convey.

With the new brand developed by Casa Pixel, Datalyk successfully launched and quickly gained traction in the market. They’ve even become a strategic partner of Casa Pixel, showcasing the strength of our collaboration.

Logo Design
Corporate Identity
Graphic Design

Client:

Datalyk

Date:

Jun 2020

Location:

Mexico

Guiding businesses through data-driven insights

Our work with Datalyk resulted in a brand that encapsulates their professionalism, adaptability, and forward-thinking mindset. From the name to the logo, every element of their identity reflects their mission to help businesses harness the power of data.

Datalyk is a strategic consulting firm that specializes in transforming data into actionable insights. They needed a brand that reflected their professionalism, adaptability, and innovative approach.

Starting with the naming, we crafted “Datalyk” to represent their dual mission: to act as a guide (like a wolf, “Lyk” in Greek) and to reveal what data wants to tell their clients (“let you know” in English). The logo design centers around a modern wolf symbol, combining elegance and forward-thinking. We extended this into a cohesive corporate identity that reinforces their values and positions them as a leader in their field.

The brand we developed for Datalyk has been instrumental in their successful launch and growing market presence. By crafting a meaningful and professional identity, we helped them establish trust and authority in the data consulting space. Their new brand not only supports their business goals but also marks the beginning of a valuable partnership with Casa Pixel.