What we did
For Nubal Coffee, an artisanal coffee brand with a deep-rooted passion for hand-crafted excellence, we designed a complete corporate identity that captures the essence of their process—from sowing the earth to serving premium coffee.
Our work began with the naming, inspired by the natural fog at high altitudes where their coffee is grown. The logo design features a classic “seal” style incorporating a coffee plant, symbolizing quality and tradition while ensuring versatility for diverse applications like glasses, bags, and packaging.
We developed two distinct packaging designs: a commercial classic and a more artisanal, hand-crafted version, each reinforcing the brand’s premium feel. Additionally, we executed a digital marketing campaign utilizing evocative imagery and phrases, achieving remarkable organic growth for the brand. This campaign increased awareness and brought more customers to their physical café, firmly establishing Nubal Coffee as a sought-after artisanal experience.
- Logo Design
- Corporate Identity
- Graphic Design
- Digital Marketing
Client:
Café NubalDate:
Nov 2019Location:
Mexico
From the earth to your cup, Nubal Coffee’s story reimagined
Our role was pivotal in transforming Nubal Coffee’s authentic story into a cohesive brand identity. From naming to logo design, packaging, and digital marketing, we bridged their passion for craftsmanship with a visual and strategic presence that resonated with their target audience. The result? A brand that feels as premium and hand-crafted as the coffee they produce.
Nubal Coffee isn’t just about coffee; it’s about a journey from earth to cup. They take pride in their hand-crafted approach, managing every step of the process themselves. Our task was to create a corporate identity that embodied this ethos.
We developed the brand’s name, inspired by the foggy highlands where their coffee grows, and designed a versatile logo featuring a coffee plant in a classic seal style. This identity extended to packaging that reflected both commercial appeal and artisanal authenticity. On the digital front, our campaign helped build brand awareness, driving foot traffic to their café and boosting their online presence through organic growth.
Our creative solutions for Nubal Coffee worked because they were deeply rooted in the brand’s story and values. The blend of thoughtful design, impactful messaging, and a strategic digital presence allowed the brand to grow organically and reach its audience effectively. The client was thrilled with the results, seeing a tangible increase in both customer engagement and brand recognition.
Through thoughtful design and storytelling, we helped Nubal Coffee craft an identity that works seamlessly across every touchpoint, reflecting their artisanal spirit and premium quality.
