Brands people recognize at first sight.
We design logos, visual systems and brand voice with one goal: your brand should look just as good on a business card, on Instagram and on your website.
A logo is not a brand. It is the tip of the iceberg.
Your brand is how people recognize you, how they feel when they see you and what they expect from you. The logo is only the visible part. That is why we start by understanding your business, your customers and your competitors before drawing the first line.
The result is a complete system: logo, colors, typefaces, graphics and tone of voice, documented so anyone on your team can use it well. And because we also design websites, your identity is built for the screen from the start.
Everything your brand needs to go out into the world.
We shape the package around your stage. These are the pieces that usually make up an identity project.
Brand strategy
Purpose, audience, personality and positioning against your competitors.
Logo
Primary, secondary and icon versions, tested at large and tiny sizes.
Visual identity
Color palette, typefaces, graphics and photography style.
Voice and messaging
How your brand speaks, with key phrases and examples of dos and don’ts.
Brand guide
A document with clear rules so your team and suppliers use it correctly.
Applications
Stationery, social media templates, presentations and production-ready files.
Identities with character, made in house.
From Hugo Habel’s geek octopus, whose tentacles form code brackets, to food, tech and service brands in Mexico and the US. Each one starts from an idea you can explain in a sentence.
- A central idea behind every logo.
- Tested on screen, in print and at favicon size.
- Final files in every format you will need.
From idea to brand guide in four steps.
You take part in the big decisions and always know what comes next. Nothing is presented without a reason behind it.
Immersion
Interview, brand questionnaire and a review of your competitors and market.
Concept
Creative routes, each with its idea, references and rationale.
Design
We develop the chosen route and refine it with you until it is right.
Delivery
Brand guide, final files and the first applications ready to use.
“They deliver on time and always were available to attend to my needs.”
Does your brand already have a history? We refresh it without losing it.
If your customers already recognize you, there is no need to start from scratch. We find the parts of your brand that carry value, keep them and fix what no longer represents you.
- Audit of your current identity
- Evolution instead of replacement
- Rollout plan for web, social and print
About branding.
How many logo proposals do you present?
We present well-thought-out creative routes, each with its explanation, rather than many random options. On the route you choose, we do the rounds of revisions agreed in the proposal.
What files do I get at the end?
Your logo as vector and image files (AI, SVG, PDF and PNG), in color, one-color and reversed, plus the brand guide as a PDF and the typefaces or their licenses.
Can you update my brand without starting from scratch?
Yes. If your brand has value for your customers, we can evolve it: we keep what works and fix what no longer does.
Does branding include the website?
No, they are separate services, but they complement each other. If you hire both, the identity is designed with your website in mind from day one.