Branding

Café Nubal

A premium, handmade feel, from the soil to the cup.

Two bags of Nubal coffee, one light and one black
Client
Café Nubal
Date
November 2019
Location
Mexico
Services
Branding

What we did.

Café Nubal is a craft coffee brand that looks after every step, from planting to the cup. For them we designed a complete identity that captures that way of working.

We started with the name, inspired by the mist of the highlands where their coffee grows. The logo is a classic seal with a coffee plant: it speaks of quality and tradition, and works equally well on a cup, a bag or packaging.

We developed two packaging lines, one commercial and one more handmade, both with the same premium feel. The brand helped Nubal grow organically and brought more people into its coffee shop.

The Nubal brand board with colors, logo and typography
Posts from the Nubal digital campaign
The two coffee packages next to roasted beans
Nubal color palette: midnight blue, red and grey
The Café Nubal logo with its coffee plant
Café Nubal brand typography
A cloth pouch with the Nubal seal and coffee beans
The Nubal seal: “fruto de niebla”, established 2012
A round Nubal sign on the coffee shop façade
Takeaway cups with the logo, among coffee beans

From the soil to your cup, the story of Café Nubal.

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