E-commerce · Web development · UI/UX design
Juveness
An online store that has grown with the brand for more than eight years.
Branding
Hugo Habel
A personal brand where pop culture meets software engineering.
- Client
- Hugo Habel
- Date
- July 2020
- Location
- Mexico
- Services
- Branding
What we did.
Hugo Habel is a senior software engineer who needed a personal brand that showed his craft, his geeky way of seeing things and his taste for pop culture. The challenge was a logo that spoke to both: the technical and the personal.
We developed a geek octopus whose tentacles each stand for one of the technologies he works with. Two of them are drawn as curly brackets, a nod to his profession, and the octopus wears glasses, a clear reference to his personality.
The result is a brand that is playful and professional at once. Hugo was delighted with it: an identity that genuinely represents who he is and what he does.
When code meets creativity.
“Your personal brand is what people say about you when you’re not in the room.”
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Pink Cactus
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