Datalyk

Datalyk is a strategy consultancy specialising in data analysis. They came to us to build their brand from scratch, starting with the name. “Datalyk” is a play on words: “lyk” means wolf in Greek and also sounds like “let you know”.

That double meaning sums up their mission: revealing what data hides and helping clients decide better. The logo is a modern wolf, a symbol of intelligence and adaptability, and the identity was designed to look formal and strategic, the way they wanted to be seen.

With the new brand, Datalyk launched and gained traction quickly. They later became a strategic partner of Casa Pixel, which says a fair amount about how the collaboration went.